Snow Peak "Keep It Fun"

Keep It Fun evaluates the management practices that have helped successfully guide Snow Peak, expanding the business internationally. Under the direction of CEO Tohru Yamai, Snow Peak first established Japan's unique stylish camp culture in the 1980s. Led by the mission to reconnect individuals to the outdoors, Snow Peak has expanded to create offices, housing, campgrounds, and regional revitalization. Learn more about that journey and the founding management principles that continue to power the business today.

Keep It Fun is currently available exclusively in Japanese.